| Day 1 |
November 30th |
| 11:00 – 11:45 |
The Licensing Business Model
venue: Entertainment Content Summit |
| |
This session will draw great attention on the size of the global licensing industry, and a look at licensing patterns in various world markets. The session will also discuss key aspects of the licensing business, how licensing programs are conducted and why licensing is an important part of the overall marketing strategy. |
| |
Moderator: |
| |
 |
Charles Riotto
President
International Licensing Industry Merchandisers’ Association (LIMA) |
|
| |
Speakers: |
| |
 |
Christian Vinsot
Head of Merchandise LHH
Carrefour UAE, Qatar, Oman, Kuwait |
 |
Christian Zeidler
Territory Manager Middle East Licensing & Merchandise
Turner Broadcasting Arabia FZ-LLC |
 |
Mamdoh Nass
Sales and Marketing Manager
East West Licensing |
|
| 12:30 – 13:15 |
Topic: Mobile Content & Applications. Redefining the ecosystem in the Middle East
Venue: Digital Content Park |
| |
Moderator: |
| |
|
Andrew Rippon
Intigral |
|
| |
Speakers: |
| |
|
Eng. Kerdi Altemiyat
Head of Content Services
STC |
|
Ehab Al Khiary
Country Manager
Qualcomm |
|
Bashar Dhabara
CEO
Info2cell |
|
Naji bou Habeb
CEO
MT2 |
 |
Sebastian Marteau
VP of Mobile
Intigral |
|
| |
PRESS CONFERENCE |
| 14:00 – 14:45 |
Intigral & Index
Venue: Digital Content Park |
| 14:00 – 14:45 |
Topic: TV Content Production in the Arab World
Venue: Entertainment Content Summit |
| |
This session will highlight the big picture of the production current trends, production budget constraints and discuss the opportunities that are being offered to the market.
This session will draw attention on the regional television and production industry in the Middle East. The increasing demand for high-quality Arabic TV series and the further involvement of TV broadcasters in production is leading the way to guarantee high quality productions; eventually increasing viewership and advertising revenues. |
| |
Moderator: |
| |
 |
Mohammed Rouda
Senior Editor
Variety Arabia |
|
| |
Speakers: |
| |
 |
Armand Andrea
Media Expert |
 |
Nashwa Al Ruwaini
CEO and Board Member
Pyramedia Productions |
 |
Thamer Alsikhan
CEO
Scenario Creative Productions |
|
| 15:00 – 15:45 |
Topic: IPTV and OTT. Where does it go from here?
Venue: Digital Content Park |
| |
Moderator: |
| |
|
Andre Popov
Partner
Peppers & Rogers |
|
| |
Speakers: |
| |
|
Maaz Sheikh
SVP
OSN |
|
Mike Sneesby
VP of Technology
Intigral |
|
Santino Sagut
Partner
Deloitee |
|
Maria Llorens
Paramount |
| |
Abu Dhabi Media |
|
| 16:00 – 16:45 |
Topic: Convergence
Venue: Digital Content Park |
| |
Moderator: |
| |
|
Shyam Ramlal
Intigral |
|
| |
Speakers: |
| |
Updates to be announced on the event days |
| Day 2 |
December 1st |
| 11:00 – 11:45 |
Topic: International Content for the Arab world
Venue: Entertainment Content Summit |
| |
This session will d0raw attention on different international content and its appeal to the Middle Eastern viewers. It will talk about content requirements, what works and what doesn’t, challenges and how to break into the market. The session will also highlight the different kind of programs, and international brands going local. |
| |
- Setting the broadcasting plan and strategy
- Type of content
- What kind of Rights, exclusive, first run ...etc
- Type of required programs:
- Children programs like life , Animation, etc
- Documentary , News & current affaires
- Life style , variety programs & reality entertainment , sports
- Feature films & TV Series
- Formats
- Censorship
- Acquisition: where to find the right product, and pricing of the product, Budget?
- Competition
- Advertising Role
- How to improve the screen look and variety of programs and to increase the viewership share in the market?
|
| |
Moderator: |
| |
|
Mohammed Rouda
Senior Editor
Variety Arabia |
|
| |
Speakers: |
| |
 |
Fadi Ismail
General Manager
O3 Productions / MBC Group |
 |
Alan Musa
Vice President and General Manager
Turner Broadcasting Systems (MENA) |
 |
Rohit D’Silva
General Manager
Fox International Channels Middle East |
 |
Khulud Abu Homos
Senior VP Programming & Creative Services
OSN |
 |
Jamie Lynn
Senior Vice President, Middle East, Southern Europe & Africa
FremantleMedia Enterprises |
|
| 12:00 – 12:45 |
Topic: Do telecom operators need an online infotainment portal?
Venue: Digital Content Park |
| |
Moderator: |
| |
|
Tarek Sultanem
Intigral |
|
| |
Speakers: |
| |
 |
Nawaf Al-Shaalani
GM of Corporate Communications
STC |
|
Andre Popov
Partner
Peppers & Rogers |
|
Roland Daher
WAMDA (An Abraaj Capital fund) |
|
Stephani Cabale
VP Advertising & Audience Line of Business
Orange |
|
| 14:00 – 14:45 |
Topic: Animation, development, challenges, and success stories
Venue: Entertainment Content Summit |
| |
Animation as an art form is now in the spotlight as a high yield entertainment medium. Movies from big American animation houses now number amongst the largest grossing cinematic releases of the decade, and now number as ‘block buster’ releases. We here in the region finds ourselves in a crucial moment were the demand for animation production has grown, and our region is seeing a growth in the use of animation media in many different forms. Were we go from now, as a fledgling regional industry in a time of great opportunity is what we want to discuss today.
Animation as an art form has grown from an entertainment medium targeting a narrow demographic to a technically innovative and multi-demographic reaching entertainment medium. Our region, as has been seen over the last thirty years in Asia, is receiving more and more sub contracted animation work because of the prime availability of talent and the competitive costs of production. However there are many challenges coupled with these advantages. |
| |
Moderator: |
| |
 |
Ghassan Ayoubi
Executive Director
Gulf Branches & Corporate Development
Rubicon |
|
| |
Speakers: |
| |
 |
Christophe Goldberger
Producer, Head of distribution and Marketing
Imira Entertainment |
 |
Adam Khwaja
Creative Director
Cartoon Network Studios Arabia |
 |
Zaidoun Karadsheh
Managing Partner
Sketch in Motion |
 |
Hani Kichi
Animation Producer/Director
Blink Studios |
|
| 15:00 – 15:45 |
Topic: The Importance of Arabic content (Arabic session)
Venue: Digital Content Park |
| |
Moderator: |
| |
|
Mohammed Ibrahim
Intigral |
|
| |
Speakers: |
| |
|
Sheikh Mohammad Al Arifi |
|
Abdul Aziz Al Shamsan
PBU Marketing Director
STC |
|
Dr. Hamad Al Omar
DMC |
|
Salah Chbaro
Dar Arabia |
|
Mohamad Windawi
MBC |
|
| 16:00 – 17:00 |
Topic: CEO Session on the Future of Content
Venue: Digital Content Park |
| |
Speakers: |
| |
Updates to be announced on the event days |
