Television and music channels dominate the market place, with 35% of the region’s channels based in the UAE or Saudi Arabia.
Growth prospects for the TV Market in the region are positive: By the year 2015 in three Gulf states and Egypt alone, more than 13 million households are projected to reach medium to high income levels.
Limited supply and strong demand for high quality TV series, particularly during the holy month of Ramadan (when viewership is high) is resulting in large increase in prices, especially for first-run exclusive series. First run exclusive high quality productions can be sold for prices that reach US$ 85K/episode
Middle Eastern Players are increasingly establishing themselves as major players not only in the Arab but global film Industry. In October 2008 Abu Dhabi launched a media park called ’ twofour54’. Founded by Middle East production companies Imagenation, C Sky Pictures, Rotana Studios, BBC, CNN and Thomson Reuters major financing deals from Hyde Park (USD 250 million up to 20 films), Participant Media (USD 250 million 15-18 films) and National Geographic (USD 100 million, 10-15 films).
Source: Dubai International Film Festival
Middle Eastern box office revenues grew by 13.8% in 2007. Admissions were estimated to have increased by 7.4% amounting to 19.8 million cinema tickets sold. UAE in particular saw admissions increasing significantly from 4.5 million in 2004 to 7.6 million in 2007.
In December 2009 Abu Dhabi Media Company (ADMC), Universal Music Group, Sony Music Entertainment and EMI Music launched the premium music video and entertainment services VEVO in partnership with YouTube. In response to the growing video and ad spending forecasted to reach $2billion in 2011 up from $734 million in 2008.
Source:eMarketer
Mobile value-added service (VAS) will continue to grow by more than 10% annually.
Source Frost & Sullivan
The UAE VAS market will have a compound annual growth rate (CAGR) of 11.9 percent between 2008 and 2015
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