Mycontent  -  Middle East  &  North Africa  Entertainment  Content  Market  -  29  november  -  1  december  2010
 
Middle East & North Africa Market Highlights
 

Television and music channels dominate the market place, with 35% of the region’s channels based in the UAE or Saudi Arabia.

Growth prospects for the TV Market in the region are positive: By the year 2015 in three Gulf states and Egypt alone, more than 13 million households are projected to reach medium to high income levels.

Limited supply and strong demand for high quality TV series, particularly during the holy month of Ramadan (when viewership is high) is resulting in large increase in prices, especially for first-run exclusive series. First run exclusive high quality productions can be sold for prices that reach US$ 85K/episode

Middle Eastern Players are increasingly establishing themselves as major players not only in the Arab but global film Industry. In October 2008 Abu Dhabi launched a media park called ’ twofour54’. Founded by Middle East production companies Imagenation, C Sky Pictures, Rotana Studios, BBC, CNN and Thomson Reuters major financing deals from Hyde Park (USD 250 million up to 20 films), Participant Media (USD 250 million 15-18 films) and National Geographic (USD 100 million, 10-15 films).
Source: Dubai International Film Festival

Middle Eastern box office revenues grew by 13.8% in 2007. Admissions were estimated to have increased by 7.4% amounting to 19.8 million cinema tickets sold. UAE in particular saw admissions increasing significantly from 4.5 million in 2004 to 7.6 million in 2007.

In December 2009 Abu Dhabi Media Company (ADMC), Universal Music Group, Sony Music Entertainment and EMI Music launched the premium music video and entertainment services VEVO in partnership with YouTube. In response to the growing video and ad spending forecasted to reach $2billion in 2011 up from $734 million in 2008.
Source:eMarketer

Mobile value-added service (VAS) will continue to grow by more than 10% annually.
Source Frost & Sullivan

The UAE VAS market will have a compound annual growth rate (CAGR) of 11.9 percent between 2008 and 2015

 
Focus on mobile content as a growth lever Media – TV
  • 250 million eyeballs served by 400 TV channels dominated by the MBC bouquet: 80m people watch 1 MBC channel every day
  • Large content portfolio: ART, Rotana Aflam (movies), ART (sports), Rotana (music)
  • Strong TV culture: 75% watch TV 7/7
  • 4 Bn $ market, mainly advertising
 
Source: Fabian Olivier, du
 
How Big is the Opportunity Today in the MENA Region?
  • 40 million internet users (13% penetration)
  • 48% of internet subscribers are broadband
  • 40-50 m$ online advertising market, and growing fast (50% p.a.)
  • 175 million mobile users (55% penetration)
 
Source: Fabian Olivier, du
 
Leading the Growth of Mobile Video Services in the MENA Region MENA
  • Largest free ad supported mobile video destination for consumers
  • 5 million unique visitors
  • 300,000 channels of professionally programmed videos
  • Average usage: 9.28 min per visit
  • Average visit: 5.6 visits per month
 
Source: Fabian Olivier, du
 
  • Demand driver of the industry is the search for alternate revenue streams by broadcasters
  • Mobile telephony including music, games, ringtones, interactive TV is worth more than US$ 45bn globally
  • Till late Middle East market for SMS to TV was estimated to be around US$ 80mn. Given the onrush of new entrants and channel number selling to 450+ broadcasters is keen to exploit this revenue stream.
  • Close to 193 channels have I-TV or SMS to TV business model in use in the Pan Arab market.
  • 45% of the TV market + Telecom service providers (IPTV-market) creates healthy market space and potential for growth to VAS companies interested in establishing in DSC and Middle East.
  • Middle East market for SMS to TV chat service currently estimated US$ 80m where global market stands US$ 42.8bn
Fabian Olivier, du
Industry Sponsor
 
Media Sponsors
 
Official Supporters
 
Supporting Events
 
In Conjunction With
 
Conference Supported by
 
Media Partner
 
Join us in
 
Organised By