Mycontent  -  Middle East  &  North Africa  Entertainment  Content  Market  |  27 - 28 November 2012

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intigral - digital content partner   
Intigral
Official Digital Content Partner for
MYCONTENT 2011
Visit us at the “Digital Content Park” – Booth A-401 on the 30th of November and 1st of December. Our rich agenda covers a wide range of topics of interest in the field of telecommunications and digital content. The panel discussions will host experts from around the world with deep insights into the present and future of the rapidly growing industry representing companies such as Saudi Telecom, Orange, ONE Studio, MBC, Abu Dhabi Media Company, Samsung, MT2, Info2Cell and many more.
The topics will include:
Mobile Content & Applications – Redefining the Ecosystem in the
Middle East
IPTV & OTT. Where Does It Go From Here?
Mobile Advertising
The Importance of Arabic Content
As well as discussions on the future outlook of the field of digital content, web portals and their importance in the mix, and more.
Overview
The digital entertainment industry is advancing at lightning speed. As technology gets more complex, it creates new roles within the value chain. Today, there exists a need for a vital link between telecommunication companies, media content producers, and end consumers.
This is what we do at Intigral. We provide clients with services ranging from content aggregation and creation, to enhancing and repurposing, monitoring, censorship, delivery, and promotion. We simply bridge the gap between technology, content and the digital audiences.
We have a fact-based understanding of consumer segments and content genres. We also understand our clients and their market requirements. That is why we are well-placed to select, acquire, tailor, manage and help deliver content to suit the tastes and the growing and evolving needs of consumers.
Mobile
In the hypercompetitive mobile industry, digital content is a key differentiator for operators. We offer our operator partners the entire spectrum of content and managed services, helping them maximize loyalty and revenue opportunities.

In addition to the locally-relevant content aggregated from hundreds of global and local content suppliers and service providers, we also design and develop interactive and enriched content. Our state-of-the-art platform allows for content ingestion, management and delivery across the different mobile channels, including SMS, MMS, WAP, STK, and more.

In recent months, Intigral finalized the design and development of several interactive and unique mobile applications. Some of these applications include:
SULT’N is a state-of-the art music portal that serves as a one stop destination to enjoy unlimited entertainment from a diverse collection of songs, music videos and imagery from all the genres and all the regional and international music labels. The portal contains the best of International, Bollywood, Asian, and Arabic hits.
STC Games Club is a unique gaming portal which offers users UNLIMITED FREE DOWNLOADS for a limited period of time, after which all the downloaded games will prompt the user to subscribe. The portal features an interesting “all you can eat” download & game play model on valid subscriptions. At present, 280 games are offered and will shortly be adding many more including big labels such as Gameloft.
Sayidaty Magazine is an application that allows users to download the magazine and read it from cover to cover on their phone anytime and anywhere. “Sayidaty” can be downloaded on any smart phone with no restrictions, allowing easy access to all. The magazine includes the latest news, humanitarian stories, exciting investigations and features as well as a beauty guide and cooking recipes.
Asrar is an application targeted towards women and provides a wide-range of content such as: beauty tips; fashion; home decoration; food recipes and dietary advice. Asrar is a powerful tool that provides ladies with their 'own private corner' where they are able to access travel news, entertainment services and content, travel advice as well as interactive services directly from their mobile phones and updated on weekly basis. Asrar allows users to share content with friends, or push it to their facebook and other social network accounts. The magazine includes the latest news, humanitarian stories, exciting investigations and features as well as a beauty guide and cooking recipes.
 
IPTV

Internet Protocol Television (IPTV) is an essential service that allows operators to monetize and exploit their investments in broadband infrastructure. Our expertise in this arena allows us to manage, develop, and deliver IPTV services to our operator partners.

Our IPTV team acquires relevant content and ingests, censors, edits and delivers it ready for end-user consumption. At the core of our IPTV service is a state-of-the-art Head-End/Broadcast Center in Dubai Studio City (DSC), currently delivering 180 broadcast IPTV channels, 30 of which are High Definition, and a full Video-On-Demand (VOD) library to the Saudi Telecom Company, for their Invision service.

Intigral was the first to provide advanced interactive TV service in the Kingdom of Saudi Arabia (Invision), based on its IPTV capabilities. The service delivers video content like live TV, Catch-Up TV and Video-on-Demand over the Internet Protocol to the TV screens of STC's broadband customers. The Catch-Up service allows customers to view live TV channels up to one full week after they've been aired. The offering includes Video-on-Demand (VOD) which features a vast selection of Hollywood, Bollywood, and Arabic blockbusters, movies and series as well as documentaries, religious titles, and sports events.

Intigral recently signed deals with major Hollywood studios which included Warner, Paramount and Disney. The new titles from those studios have been added to the library of our Video on Demand transactional services, some of which are Thor, Transformers, Cars 2 and Real Steel. Customers of the Invision service may access the wide and growing inventory of titles on-demand. More contracts will be signed with local and international studios from around the world to further expand the library.

Web

In today's world, successful companies market, sell, and deliver their products digitally and manage post-sales interactions, including customer care, through an online interface. We specialize in designing, developing and managing these online destinations for our operator partners.

The web is the key storefront for an operator, allowing it to showcase and market its brand, maintain customer relationship and engagement, while increasing loyalty and maximizing profits. We turn operator online destinations into profit centers and customer retention tools, by monetizing the online business with premium content, the sale of advertising inventory, and the bundling and cross-selling of premium services and core operator products.

Mobile Advertising

As an end-to-end digital media provider to telecom companies through mobile, IPTV and web, Intigral is a true believer in the power of mobile advertising. We foresee 2012 as the year where mobile advertising will take its share in the marketing mix in the region. The company is currently working with its Telco partners to enable their mobile advertising service and help them in entering this relatively new business.

Intigral realizes the opportunity which is presented through the rapidly growing association and convergence between telecom and media, which has led operators to become increasingly more involved in activities that were previously carried out by advertisers and media companies. The company has gathered a set of unique skills that helps its partners and clients in monetizing two key types of mobile inventory generated by telecom operators: “permission-based opt-in” inventory and “content-based” inventory. Support is given to the clients in running carefully planned Opt-in programs to enroll end-users to the mobile advertising service, which is done by running segmentation exercises and lifestyle mapping to be able to provide advertisers with a clear breakdown of customers.

In order to enable telecom operators to run their mobile advertising service, Intigral works closely with key mobile advertising technology vendors which can help those operators in marketing different inventory across multiple platforms.

For further enquiries please contact
INDEX Conferences & Exhibitions Organisation Est.
Tel : +971 4 3624717
Fax : +971 4 3624718
Email info@mycontent.ae
Website www.mycontent.ae
 
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